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2012年3月 8日 (木)

The summary of interview to Alison Murdock (The organizer of "Silicon Valley ROCKS")

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Silicon Valley ROCKS is very unusual event. It is music gig, but also like meetup. Many audiences are always having chatting while the band performance time on the stage. And all members of the bands that joined the event are "TECH PEOPLE". They are working for Facebook, Google, Adobe, Dropbox...etc. And most of the audiences are tech people, too. They work for tech company, startups, and VCs.

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Alison Murdock is the organizer of the "gig style meetup". She started to organize this event 4 years ago, and continue organizing. The event is held once a year in December. She organizes the event as volunteer.

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She thought up the idea of "Music gig by tech people" when she re-started play the bass. “I found many musicians in Silicon Valley, and made up my mind to hold the event! I want network not only  in tech community, but also communiy for my hobby.”

She decided to hold event as fund raiser event. She gives profit of the event to fund for the music education. She believes to raise music education leads to better music culture. Around 20 volunteer staffs are working for the event. They are sharing her will for raising better music culture. And sponsors of the event are sharing her idea, too. The event raise about $30,000/event and all of the profit is applied to fund for music education.

400 people joined the event in 2012. Audiences got an information for the event from DM, Plancast, Eventbrite, Facebook, and Twitter. Surely WOM(Words of mouse) is important factor for the promotion.

8 bands joined the event.(The Barricades,100%,Allen Mask, Ingar Brown & the Future Funk, Coverflow, feedbomb, Open Source Band, Fox Picnic). For example,  Allen Mask is a hip-hop unit by the staff of Google. Open Source Band is special band for SVR 2012. And the vocalist of  freebomb is the sister of Mark Zuckerberg!!

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Allan Mask

Young people and elder people are mixed at the event. Alison is booking not only young band, but also band by elder people. As a result, she can get many people together, and make good atmosphere for networking. She told me “Our goal is to make a space where can relax, and have networking time easily. ”

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"I have no profit by the event, but have many benefit by organizing. I can meet Hi-profile people by event organizing, like musicians, or famous people who has musical hobby. Playing music is very useful for networking!"

"I am very happy because I can help music culture by organizing the event!" She told me proudly.

(AZ Kawahara/TOKYO CULTURE CULTURE)

« アリソン・マードックさんインタビュー(後編)~イベントを通じて、文化を豊かにするということ。 | トップページ | 君野倫子さんインタビュー(第1回)~イベントを、やりたいから、やるんです。 »

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